Beauty Buzz

Elizabeth Arden, Inc. Picks Up Christina Aguilera Fragrance

Author Image

By: Jamie Matusow

Editor-in-Chief

The Christina Aguilera fragrance business has found a new home at Elizabeth Arden, Inc. The prestige beauty company has acquired the global license and certain related assets from Procter & Gamble.

The superstar recording artist introduced her first fragrance in 2007. Today she has seven global brands, and ranks as the No. 1 celebrity fragrance brand in Europe. 

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters